Logotype with customized background

What is VEGA?

It’s a real experience and not just a product, a path that does not forsee the purchase as the sole purpose, but rather as the ultimate goal. It is therefore a project that aims to publicize a limited collection of three models of sneakers, which sees the target user as the protagonist of an imaginary "extra-vegant" journey, which physically takes place in the three pop-up stores in Milan, Munich and Paris. In addition, one can get a taste of the experience via social page and website, which also announce the holding of a future launch event in a new city.

VEGA refers to a futuristic imagery, with a strong aesthetic and in some ways, with ironic identity. It is mainly characterized by the three primary colors that become the three protagonists of the pop-up stores, as well as being the three leading colors in Maurer's works.