This 3D Animation is developed around the Bouble B bag by Boss.

Starting with the three main concepts which had to emerge from the campaign, I imagined a scenario in a hypothetical future, a scenario inspired by Brutalist architecture and Carlo Scarpa's visionary Brion Mausoleum, where the bags are kept.

But why are they so well-protected?

This is because over the years after its launch it became such a trend and must-have that was rarely foundable on the market. Then, they are preserved with such care and attention inside a capsule without oxygen and agents that can affect the leather and metal parts of the bag.